Insights

As anyone who has been in the EdTech space for any period of time can attest, the industry is changing – and it is growing rapidly. In fact, the eLearning industry is expected to exceed $243 billion by 2022. This significant market expansion is creating opportunities for established EdTech providers … [Read more...] about Where Will the Growth Come From in EdTech? 4 Areas to Watch…

When making talent acquisition decisions for sales representatives, EdTech firms face a choice between hiring local talent or expanding their search to include talent outside of the immediate geographical area. Often, hiring locally is influenced by the fact that over 60% of EdTech firms' sales … [Read more...] about EdTech Sales Reps: Don’t Limit Yourself to Local Candidates

A frequent consequence of any economic downturn is that organizations are forced to reorganize or lay off staff to remain competitive. EdTech companies are not immune to this phenomenon; many instituted staff reductions in early 2020, even though demand for EdTech products and services increased as … [Read more...] about How Do You Approach Re-Hiring After Recently Restructuring?

The 2020-2021 school year looks decidedly different from years past for most districts and institutions across the United States. Digital learning has taken the front seat as administrators work to keep educators, students, and their families safe. EdTech sales look different in this new environment … [Read more...] about Five Tips for Building EdTech Sales Relationships in a Digital Environment

It’s no secret: You need the right people in place to run your company and to continue to grow. When your employees from the executive leadership team on down are engaged and driven to help your organization succeed, they give their “all” to their roles, keeping things on track and fueling further … [Read more...] about Are You Prepared to Attract Top Talent in Uncertain Economic Conditions?

To grow and sustain growth, a company needs skilled leaders who understand the organization’s current strengths, challenges, and opportunities. Those leaders must also possess the vision, experience, and capacity to lead the organization toward success - from where it is today. The most effective … [Read more...] about Are the People who Launched Your Company to Success the Right Leaders for the Next Stage in Its Growth?

The market opportunity for EdTech organizations in the United States today is significant. According to the U.S. Census Bureau, U.S. school districts and educational institutions serve a large population - more than 76 million students. And, the National Center for Education Statistics reports that … [Read more...] about Is Your Company Prepared to Enter the EdTech Market in the U.S.?

Organizations that provide EdTech solutions to school districts and post-secondary organizations have an unprecedented opportunity to do so in this post-COVID-19 environment. As institutions grapple with the need to provide remote education to students on a large scale, and for an indefinite time … [Read more...] about Do Your EdTech Sales Professionals and Leaders Have the Skill Sets Needed in a Post-COVID Environment?

Before the COVID-19 pandemic, educational institutions and school districts were thoughtfully increasing adoption of software solutions and tools designed to facilitate distance learning, but there was not a widespread rush to do so. However, when the novel coronavirus began spreading widely in the … [Read more...] about Is Every Part of Your Organization Prepared to Handle the Growth of EdTech?

Without question, the COVID-19 pandemic has fundamentally altered how we live, work, gather, and learn. Educational institutions across the country were faced with difficult decisions and made sweeping changes to move instruction and communication online late in the 2019-2020 school year. At this … [Read more...] about How COVID-19 is Impacting Sales (and Sales Leadership) in the Education Sector