Constructing an enticing job description is an integral part of having a strong top-of-funnel of top EdTech talent. Job descriptions are vital to helping companies hire the best candidates to work for them. A job description is the first place a candidate interacts with a company and it is essential to make a job description stand out from the crowd.
When building a job description, often companies overlook the basics by giving away too much too soon. It is essential to gather all the information needed for the role including job title, location, day-to-day responsibilities, and requirements. Companies should make their descriptions concise. Cut out the lengthy explanations and get hiring managers to go back to the baseline. A job description needs to keep candidates engaged in the job and the company.
When writing job descriptions hiring managers need to keep these four things in mind:
- Job summary. Job summaries are a vital part of a job description. This is what first engages the candidate into the role and the company. Use the job summary to entice the candidates about what makes a company unique. Why would a candidate love to work for your company? What makes your Marketing Director position better than the others?
- Job titles. Keywords are crucial when searching for jobs. Most people looking for jobs have a specific title already in mind, so keep job titles clear and make sure they match the description of the position.
- Job location. Job locations are essential to candidates finding a job posting. Post jobs in multiple locations and give candidates the opportunity to see your job at the top of the list.
- Major Responsibilities. You want the responsibilities to be transparent but also try to keep them concise. Tell the candidates how this role will fit into your organization. Inform candidates of their day-to-day responsibilities.
Keeping these things in mind when building your job descriptions, will help you increase your top-of- funnel of candidates, and engage with the best candidates on your job postings.