The Renaissance Network kicked off our 2017 events campaign at Bett. The London ExCel once again hosted a wide range of new innovations and inspirational guest speakers that push the educational possibilities inside and outside the classroom.
The event catered to a wide range of companies with many of the traditional tech giants continuing to invest into education directly and through their partners. Away from the main stands the Bett STEAM village and Bett futures providing an opportunity to interact with new innovative companies looking to enter the EdTech market and develop sales channels.
Prominent hardware at this year’s event included virtual reality and interactive technology which ranged from interactive whiteboards to powerful projectors that transformed an entire classroom into a fully interactive space. Software companies once again focused on improving constructive feedback for students and providing time-saving solutions for educators. The most intriguing products at the event included intuitive software paired with traditional teaching products. Many of these products were aimed at the fastest growing section of the EdTech market elementary and Pre-K education.
Western markets are still the priority for growing companies.
Bett 2017 continued to attract established and growing EdTech companies from across the globe looking to create business channels in new territories, and the event provided opportunities to invest and grow into developing markets. However, the goal for many organizations focused on developing a share in the lucrative western education markets, in particular, is the USA and UK.
A majority of companies, some backed by government funding continue to view the USA as an opportunity to increase growth and usage rates, with many sourcing investments to develop teams on the ground. This influx of new companies also saw increased opportunities for acquisitions and partnerships as the US once again becomes an important cornerstone in future EdTech expansion.